Zubair Naseem and Ali Tariq, both true Lahorites, became friends at LUMS. They both embarked on a fruitful but utterly joyless banking career. They have 20 plus years of experience working as glorified clerks at multinational banks across Pakistan, Dubai and New York.

As they grew greyer and wiser, they realized the error of their ways and decided to earn an honest living and become entrepreneurs.

The partners recognised that the domestic help market was undergoing a significant transformation. The need of the hour was reliability and convenience. Meanwhile, a demographically led growth spurt in the part-time help market was creating a supply/demand gap.

The result was the founders partnering with COTHM (College of Tourism and Hospitality Management) and rolling out a specially designed curriculum to train, cooks, hospitality and housekeeping staff, child care nannies and elderly care personnel.

The first batch, after going through extensive background checks, medical screening and professional training went to work and earn in April 2019.

In addition to LUMS, Ali also graduated from London School of Economics and Political Science and Zubair from NYU’s Stern School of Business.

They are truly happy and content with their choice.